We love, love, love Aveda’s new Naturally Smooth styling product, which progressively straightens curls with every use! Reduce blow dry times, block humidity and stay straight longer- in stock now!

  • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
  • Organic cassava root helps form a barrier against intense humidity to help you forget about frizz
  • Straight styling becomes faster and easier

*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.

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